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Why Every Single Male Should Make A Yearly Pilgrimage To Las Vegas by Steve Amarante

It’s been a week since my recent trip to Vegas, and as I reflect on all the tomfoolery, I couldn’t help question some of my fellow single mates, who’ve interrogated me as to why I go spend a seemly ridiculous amount of money on sinful pleasures.  For those skeptics here are two subtle and overlooked reasons.

1.    Vegas helps reduce anxiety approach when you come back home—This may seems counter intuitive as for anyone that has spent any time in Vegas recently, would tell you that women are dressed to impress. Walk the strip and there’s no shortage of 8’s 9’s and 10’s. Here’s a lesson: learn to mentally “bottle up” those 9’s and 10’s; what I mean by this is try to remember how that 10 looks (this shouldn’t be to hard if you’re a breathing male). Now, next time you’re approaching a girl back home, mentally compare the female you’re about to approach to that 10 you saw in Vegas. Chances are-she’s not as attractive.  What will naturally happen is that your approach anxiety will automatically be reduced as the law of contrast kicks in. If you tell yourself “she’s hot but not as hot as the girl I try to approach in Vegas” the likelihood of overcome approach anxiety will be dramatically reduced.

Yes: Even Vegas Can Teach Us A Thing Or Two About Relationships By Steve Amarante

Here’s the thing. Everyone who’s been to Vegas often comes back hyping how great it was. As the saying goes; “What Happens in Vegas, Well, Stays in Vegas”...The slogan along implies that you are in, if anything, for a pretty interesting time.  I’ve been fortunate enough to visit this city 8 times in the past 3 years and I can’t recall a time when I simply didn’t have a blast!

The secret?

Building Attraction Using Pet Nicknames Revisited by Steve Amarante

A while back we discussed the power of leveraging pet nicknames and private jokes to build attraction. The effectiveness of this technique is found in that it creates an auditory “regression” response. Her past associations of nicknames and private jokes instantly creates a mental “relationship paradigm” that she subconsciously project onto you.  I ran across a study that can take the use of nicknames a step further.  The study, conducted by Mauricio Carvallo and John Jones, suggests that people choose to marry others who have similar-sounding first or last names. All else being equal, if Sandra, Steve, Michelle and Michael all meet one another for the first time, Sandra will be more likely to become romantically involved with Steve then with Michael, and the opposite is more likely to occur with Michelle.  The underlying reason is that people have a natural tendency to be attracted to things that remind themselves.

Never Ask A Woman Out—Invite Her To Participate In Your Everyday Experiences Instead by Steve Amarante

Rejection is never easy-especially if it comes from that special girl you’ve been pursuing. The fear of rejection, in some, is so strong that often guys choose not to ask, potentially missing out on a life of happiness or an enduring friendship.  One of the best way to reduce approach anxiety is NOT to ask her out on a date; instead invite her to participate into something that is presumable part of your daily, weekly or monthly experience.

What do AIG, Gold Diggers and Chris Brown all have in common? Change for them is hard (by Steve Amarante)

AIG announced today that part of the bail out money provided by the US government was used to distribute performance bonuses as well as bail out, get this, some of the banks that had already received bail out money! Talk about the private sector gone wild. But here’s the thing: No one, President Obama, investors or US citizens should be surprised. AIG went unregulated for years, undisputed and challenged in a world of corporate greed. The behavior of these corporate titans parallels those of men in relationships with gold diggers or women who stay in abusive relationships. Change is hard-but the signs of there disruptively behaviors are around us, and, if identified, we should be not surprised if continuously repeated.

The Panhandlers Secret Pick Up Method, A Lesson in Female Attraction By Steve Amarante

 The New York City Mass Transit, unfortunately, has no shortage of panhandlers and the six train is no exception. As my main means of returning home from a day of work, and for several years at that, the train, and the faces of those who cram these mobile metal people haulers become familiar over time. Rocawear, as I came to know one of the panhandlers as he wore a Rocawear sweater over several other layers of clothing, would often get off the last stop of the train, which was my stop as well.  Rocawear would head down to street level and prepared for one of the best attraction sleight of verbal manipulation ever, and, in the process served as an example of the three foundations of all attraction: opening, comfort and then closing.

Own Your Domain Name and Manage You On-Line “Brand”…A Lesson in Break ups by Steve Amarante

If you go to www.steveamarante.com you won’t see much. And that’s not such  a bad thing. In fact it will direct you to the hosting company but here’s the key: I OWN IT. Soon enough something (of my choice), that properly represents me, as I see fit, will be displayed. Such is the world of Google Ranking. If you don’t control your own personal brand in the future someone else will. Including but not limited too a pissed off Ex-girlfriend.  A woman scorned in Google-topia means she can manipulate and cram your name and reputation down the search page with as much truth (or lies) as her vengeful heart deems necessary. 

Domestic Violence Goes Beyond The Immediate Victims

Domestic violence is horrible at so many levels. Beyond the victims, in this case Rihanna, often friends and family are put in situations in which they have to question there own judgment. Here’s Diddy on the Ellen show explaining how we don’t really know what went down between two young adults. Diddy knows what the right answer is: Zero Tolerance.  But when friendship and business are involved the waters get a little murk and our moral compass gets put to the test. If that were Diddy’s mom would he want his mother staying with her abuser in a secluded home? 

Prevention vs. Treatment- Lessons from the Housing Crisis & Recession by Steve Amarante

 The Internet never forgets.  As a result we have a simplistic channel in which we can relive history. A few clicks here and there, you can easily find hundreds if not thousands of articles and commentaries warning us on the coming housing crisis economic down fall. Some articles go back as far as 2001.  Fast-forward to today; we are bombarded with news on stimulus packages, talks about a coming depression and massive layoffs.  We are now looking for treatments when all those years we had the opportunity to prevent. The same people, who ignored the news for all those years, are the ones now spending countless hours in the proverbial economic emergency room, zapping away with the paddles in hopes of reviving our economy. 

PART II on How to Use SMS To Improve Your Pick Up Game by Steve Amarante

According to a recent Indiana University study-researchers have confirmed that when men and women communicate through technology, it's women who are more expressive; specifically when men and women text message, women will use more non-standard (i.e. characters and symbols), expressive language techniques. The study found women used more non-standard language such as abbreviations or expressive insertions that represented characteristics including enthusiasm, sadness, emphasis and individuality. And while women were both more economical and expressive, they also came closer to maxing out, or did max out, on the 160-character message limit more often than their male counterparts.