There will never be a shortage of charlatans prepared to sell you the latest cancer cure, hottest internet stock and, of course, swindlers marketing the end of the world. That impostors surround us is not so much of a surprise—the number of people in today’s world that believe in such shenanigans is. Despite the number of cons over the centuries (and the world not ending) people surrender to emotions, selling off personal possessions, uprooting their lives believing in ideology without vetting it through a proper spiritual or secular lens.
It begs the question-how can one individual market the end of the world?
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